![]() ![]() ![]() We worked really hard to make sure that children felt safe. “Most people are managing to be brave enough, ” says Al-Lach. Was there a danger that it would be too scary? In response to the feedback, they have consciously upped the fear-factor by including characters such as the weeping angels. Al-Lach explains that “We’ve tried to make it more seamless, to link the experience with the exhibition so you recognise that is the console you’ve just seen Peter Capaldi on and you get a bit more of the sense of the Doctor was here and that’s the real thing.” Upping the Fear Factor However, Al-Lach explains that 90 seconds were added firstly by making the adventure start right from when the visitors enter the experience with actor/guides replacing an introductory video as well as adding extra time to each individual scene.Īlso visitors now exit the adventure straight onto the 1960’s TARDIS set which makes for a less abrupt ending. Given the restrictions to changing the structure of the building and sets, it was a challenge to make the adventure experience last longer. So, we knew that we couldn’t start making structural changes but what we could have a new script and story.”įeedback from visitors showed that they wanted the adventure to last longer, to be scarier and to be more immersive. The first part of the Experience is in a building but when you step into the adventure you’re in a tented structure and then we built everything in it. “We had to be very realistic about what we could do and what changes we could make and so we were very focussed on the fact that we couldn’t make structural changes. The window of opportunity to complete the upgrade was very narrow, just six weeks, and Al-Lach explains that this set the parameters of what could be achieved. ![]() On something like Dr Who we’re very much about being genuine.” “We pride ourselves in our live events business in being genuine and current and up to date and it’s very important that anything that we’re taking to the consumer is as up to date and relevant as it can be. Al-Lach, working with creative designers Sarner, took the opportunity to respond to visitors’ feedback and made a more immersive, scarier experience that guests of all ages craved: Who Experience, originally based in London’s Olympia in 2011, and now in Cardiff, underwent a major regeneration of its own following the debut of the Twelfth Doctor, Peter Capaldi in 2014. Blooloop talked to BBC Worldwide’s Head of Exhibitions and Events, Paula Al-Lach about the Experience and the challenges associated with being custodian of the world’s favourite Time Lord. With the latest series coming to a close, and popularity of the show increasing especially in the US, fans are eagerly anticipating t he traditional Christmas Day Special. Visitor feedback has been overwhelmingly positive – the Experience has been awarded a Certificate of Excellent from Trip Advisor and consistantly achieves 5 star ratings. The Experience makes innovative use of wearable technology and actor-guides to allow visitors to become the Doctor’s companions, progressing through a story filled with challenges such as flying the TARDIS and finding time crystals in a weeping angel infested cemetery. The Doctor Who Experience, an interactive walk-through adventure coupled with an exhibition of authentic objects from the popular BBC TV series, has welcomed more than half a million visitors since it first opened to the public. ![]()
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